Hey Angelz!
The time has finally come… after seven years, the Bratz have made their playline comeback with their newest line: Alwayz Bratz! And when I say playline comeback, I mean completely brand-new designs of the core four characters at the playline price point, which we haven’t seen since 2016’s Instapets. So, what’s the big deal about Bratz having new playline and why is this comeback so important? If you’re wondering that, then this is the article for you!
If you haven't kept up with Bratz news in the past few years, then here’s a brief rundown of what’s happened in the Bratz world that has led to this moment! Bratz was discontinued in 2016 after a failed reboot that started the year prior, leading the brand to go on an indefinite hiatus until Fall 2018 when the Hayden Williams-designed Bratz Collector line was released. The brand would go silent on social media for a year until its ninteenth anniversary in May 2020, just a week after the launch of none other than LookinBratz.com! The Bratz brand was focused on coming back via licensed clothing and lifestyle collaborations with various companies before re-entering the doll market with reproductions of its debut line in May 2021 in time for the brand’s twentieth anniversary. Since then, the brand’s doll lineup has consisted primarily of reproductions (20 Yearz/Series 1 and its successors Series 2 and Series 3, Rock Angelz, Girls Nite Out, Pretty ‘N’ Punk), designer and celebrity collabs (GCDS, JimmyPaul, Cult Gaia, Mowalola, Kylie Jenner), and one-off collector dolls (Holiday Felicia, Sweet Heart Meygan, the Tweevils). 2024 seems to be ushering in a revamped era for Bratz, with its lead Spring releases consisting of Bratz Babyz reproductions and, of course, Alwayz Bratz. We had a taste of new playline with the release of Pretty ‘N’ Punk Sasha last year, but we haven’t had a full new playline release since 2016.
Our first peek at Alwayz Bratz was in June 2023 when a Brazilian influencer received a PR package from an international MGA Entertainment office with a postcard featuring an early version of the Alwayz artwork—at this time, it was unknown what this artwork was for. Shortly after, the artwork was featured at MGA’s booth at the Las Vegas Licensing Expo. In late September, Target inventory listings confirmed that the core four would be released as part of a new collection titled “Alwayz Bratz” named after the brand’s latest short-form animated series; at New York Toy Fair later that month, updated versions of Yasmin and Cloe’s artwork were featured at one of their distributor’s booths. On Halloween, we got our first look at the actual Alwayz dolls; then, by December, the dolls slowly started making their way to Walmart stores across the United States.
A lot has led up to this moment, but that is the Bratztory behind it in a nutshell! Now, wondering what’s the tea on the Alwayz Bratz dolls? The Bratz team at MGA Entertainment was kind enough to send me the full set of the Alwayz Bratz collection! Keep reading for a detailed review on the brand-new Alwayz Bratz dolls, including tons of pictures plus details on the dolls’ fashions, faces, and accessories!
Hey Angelz!
The time has finally come… after seven years, the Bratz have made their playline comeback with their newest line: Alwayz Bratz! And when I say playline comeback, I mean completely brand-new designs of the core four characters at the playline price point, which we haven’t seen since 2016’s Instapets. So, what’s the big deal about Bratz having new playline and why is this comeback so important? If you’re wondering that, then this is the article for you!
If you haven't kept up with Bratz news in the past few years, then here’s a brief rundown of what’s happened in the Bratz world that has led to this moment! Bratz was discontinued in 2016 after a failed reboot that started the year prior, leading the brand to go on an indefinite hiatus until Fall 2018 when the Hayden Williams-designed Bratz Collector line was released. The brand would go silent on social media for a year until its ninteenth anniversary in May 2020, just a week after the launch of none other than LookinBratz.com! The Bratz brand was focused on coming back via licensed clothing and lifestyle collaborations with various companies before re-entering the doll market with reproductions of its debut line in May 2021 in time for the brand’s twentieth anniversary. Since then, the brand’s doll lineup has consisted primarily of reproductions (20 Yearz/Series 1 and its successors Series 2 and Series 3, Rock Angelz, Girls Nite Out, Pretty ‘N’ Punk), designer and celebrity collabs (GCDS, JimmyPaul, Cult Gaia, Mowalola, Kylie Jenner), and one-off collector dolls (Holiday Felicia, Sweet Heart Meygan, the Tweevils). 2024 seems to be ushering in a revamped era for Bratz, with its lead Spring releases consisting of Bratz Babyz reproductions and, of course, Alwayz Bratz. We had a taste of new playline with the release of Pretty ‘N’ Punk Sasha last year, but we haven’t had a full new playline release since 2016.
Our first peek at Alwayz Bratz was in June 2023 when a Brazilian influencer received a PR package from an international MGA Entertainment office with a postcard featuring an early version of the Alwayz artwork—at this time, it was unknown what this artwork was for. Shortly after, the artwork was featured at MGA’s booth at the Las Vegas Licensing Expo. In late September, Target inventory listings confirmed that the core four would be released as part of a new collection titled “Alwayz Bratz” named after the brand’s latest short-form animated series; at New York Toy Fair later that month, updated versions of Yasmin and Cloe’s artwork were featured at one of their distributor’s booths. On Halloween, we got our first look at the actual Alwayz dolls; then, by December, the dolls slowly started making their way to Walmart stores across the United States.
A lot has led up to this moment, but that is the Bratztory behind it in a nutshell! Now, wondering what’s the tea on the Alwayz Bratz dolls? The Bratz team at MGA Entertainment was kind enough to send me the full set of the Alwayz Bratz collection! Keep reading for a detailed review on the brand-new Alwayz Bratz dolls, including tons of pictures plus details on the dolls’ fashions, faces, and accessories!
Hey Babyz!
Back in January 2023, the official Bratz Instagram page surveyed fans to gauge interest in a Bratz Babyz reboot. News on a Babyz reboot had been static up until last June when a Target inventory listing for Babyz Cloe popped up, which indicated that a Bratz Babyz reboot was on the way. It would be another six months—three weeks ago, to be exact—that another update about the Babyz reboot would come. Amazon listings for the core four Babyz were posted early-to-mid December, followed by stock pictures just a little over a week later. Twenty years after their initial launch and fifteen after their discontinuation, the Bratz Babyz are back on the market and to their roots!
The Bratz team at MGA Entertainment was kind enough to send me the full set of the Bratz Babyz 2024 reproductions, which are a near-exact replica of the very-first Babyz line from 2004! Keep reading for a detailed review on the new Bratz Babyz dolls, including tons of pictures plus details on the dolls’ fashions, faces, and accessories!
Hey Angelz!
Welcome to the Bratz 2024 Masterpost! You know the drill… new year, new Bratz! This post will act as an organized resource for Bratz fans regarding news that comes out this year, and will be consistently updated with news as it comes out. Please keep in mind: If it’s not in this article, then I don’t have information on it! Please do not comment or message inquiring about information that is not featured in this article, because this is quite literally every piece of information publicly available.
Hey Angelz!
So… it’s been almost two years since I announced I would be making some big updates to the website. I wanted to discuss this a bit more and how my ideas from that point in time have evolved, as well as some of my personal struggles with keeping up with the website and everything else I have going on. I would have typically made this type of update across my socials, but I felt it was best to utilize the blog to flesh out my thoughts and feelings.
Hey Punkz!
Since August 2022, the Bratz Pretty ‘N’ Punk reproductions have been confirmed—but, it’s taken nearly a year for them to “officially” release. Originally slated to be split into two waves for January and March releases, the dolls were pushed to the Fall season as many toy companies delayed their Spring releases because sales were struggling. Despite this, the first wave—Yasmin, Cloe, and Jade—found their way to Myer stores in Australia earlier this year causing confusion amongst fans about when these dolls would be available elsewhere. On top of all this, there was an uncertainty about the inclusion of Sasha as she was not featured in the original 2005 collection.
After all the waiting and curiosity, is Pretty ‘N’ Punk worth the hype that’s been built up around it for so long? Following in the footsteps of Rock Angelz and Girls Nite Out, Pretty ‘N’ Punk is the third themed line to receive a reproduction since the Bratz re-entered the doll market in 2021. While the Rock Angelz reproductions were not well-received by fans and the general public, the Girls Nite Out line proved that MGA was capable of producing well-made and authentic Bratz dolls. Can PNP prove to be as strong as GNO, or does it fall back to the Rock Angelz reproduction era?
The Bratz team at MGA Entertainment was kind enough to send me the full Pretty ‘N’ Punk line and I am so excited to finally share my thoughts and opinions about this release! Keep reading for a detailed review on the Bratz Pretty ‘N’ Punk dolls, including tons of pictures plus details on the dolls’ hair, faces, accessories, and how they differ from the original releases!
Hey Angelz!
Aside from the Tweevils launch this past April, we haven’t had any new Bratz releases since last Fall. Most companies, including MGA Entertainment, shifted their Spring lineups to Fall in hopes that sales would do better for the holiday season. With this, all playline Bratz releases were moved—this led to a lot of confusion with fans and collectors excited for more Bratz reproductions like the upcoming Pretty ‘N’ Punk line. Along with PNP, the other reproduction collection on the tip of nearly every Bratz fan’s mouth is the Series 3 collection. While most of the Fall lineup for Bratz was expected to commence by July 23rd, Amazon surprise-dropped the Series 3 dolls on July 11th leaving collectors in a frenzy to purchase the freshly reproduced dolls.
Why is Series 3 being lauded as one of the biggest doll releases this season? Well, if you didn’t already know, MGA has been slowly reproducing and reintroducing beloved characters from the Bratz brand with their “Core Series” line since 2021’s 20 Yearz Special Edition collection consisting of the core four Bratz girls and Cameron in their debut fashion looks. The following year, fans were surprised to see reproductions of five secondary characters (Meygan, Kiana, Kumi, Nevra, and Dylan) from the brand’s prime years with the Series 2 collection. Now, almost nine months later, MGA has officially released their Series 3 lineup—Dana, Felicia, Tiana, Fianna, and Koby!
The Bratz team at MGA Entertainment was kind enough to send me the full Series 3 line plus the Funky Fashion Furniture Retro-Swing Chair reproduction playset, and I am so excited to finally share my thoughts and options about this release! Keep reading for a detailed review on the Bratz Series 3 dolls, including tons of pictures plus details on the dolls’ hair, faces, accessories, and how they differ from the original releases!