Want to give or show support to LookinBratz.com and @LookinBratz? Check out our Support page to learn more!
Hey, my name is Domenic! I am the creator of LookinBratz.com, and produce fashion doll and pop culture-oriented content under the moniker @DomDolledUp (fka LookinBratz).
Click on a category below or scroll through to find more!
Domenic, Creator of LookinBratz.com aka Dom Dolled Up
My name is Domenic aka DomDolledUp! I started work on LookinBratz.com in 2015 and launched it in 2020, followed by a relaunch update in 2024. I have been a member of the online doll community since 2009—before that, I was just a kid browsing all the online Bratz fan groups and sites finding community with those who share a similar passion for fashion dolls. I joined Instagram in 2016 under the LookinBratz name while using my platform to build the website’s name in the community before I began producing original content. Since then, I have worked with toy companies and lifestyle brands in creating multi-platform digital campaigns for doll, fashion, and cosmetic launches.
My friends call me “The Database” because I’m alwayz lookin’ for info and know everything dolls!
BRATZLINE APPEARANCES: Episode 41: “Everything LookinBratz with Special Guest Dom!” ☆ Episode 51: “2022 Retrospective with Special Guest Dom!” ☆ Episode 61: “The Secondhand Market & Burnout with Special Guests Coco and Dom!” ☆ Episode 67: “Obscure Bratz Items with Special Guest Dom!” ☆ Episode 77: “2023 Retrospective with Special Guest Dom!” ☆ Episode 85: “MGA Doll Lines with Special Guest Dom!” ☆ Episode 91: “Breaking Down Bratz The Movie with Special Guests Coco & Dom!” ☆ Episode 92: “Bratz The Movie with Special Guests Coco & Dom!” ☆ Episode 97: “The Bratz x Mean Girls Drama with Special Guests Coco & Dom!” ☆ Episode 98: “LookinBratz 2.0 with Special Guest Dom!” ☆ Episode 100: “What Makes Bratz, Bratz! With Special Guests Coco & Dom!” ☆ Episode 101: “2024 Retrospective with Special Guest Dom!”
ADDITIONAL PODCAST APPEARANCES: Buychiatry: “The Medicinal Properties of Bratz Dolls ft. Dom (@lookinbratz)” ☆ The Iconic Dollcast: “Bratz Revisit with Lookin’ Bratz” ☆ The Pretty and Witty Podcast: “Interviewing Domenic: Creator of LookinBratz.com”
Every Avenue Magazine (Spring 2022) ☆ Scorchin’ Magazine (Fall 2022)
LookinBratz.com is an independently-run website dedicated to the Bratz brand, with features like an extensive Bratz archival Database; a blog featuring deep-dive retrospectives; guides on Bratz screenings, hair types, buying tips, and Bratztory; Bratz character and media profiles; fan merch; and so much more! Check below for website factz and statz*!
1.2 million unique visitors since launch
1.8 million visits since launch
10 million pageviews since launch
35,000+ visitors per month
200,000+ pageviews per month
Learn more about the website mission on our About page.
Under my socials @DomDolledUp (fka LookinBratz), I enjoy creating storytelling content that incorporates elements of nostalgia and pop culture.
CLIENTS & COLLABS: Affinity Bands, Beauty Creations, Cakeworthy, Cult Gaia, Far Out Toys, Flickplay, KikaGoods, Krash Kosmetics, MGA Entertainment, Moose Toys, Neon Icons, Revolution Makeup, SAMG Entertainment, Spin Master, Sunny Days Entertainment, Urban Sophistication, Velvet Caviar, World of EPI, WowWee
Interested in collaborating with @DomDolledUp or LookinBratz.com? CONTACT: LookinBratz@gmail.com
Want to give or show support to LookinBratz.com and @LookinBratz? Check out our Support page to learn more!