LOOKInBRATZ.com BLOG ARCHIVES

Hey Bichotaz!

What is a “bichota”? According to Colombian singer and the namesake attached to the most recent Bratz doll, Karol G, a bichota is “an empowered woman, confident in herself, and owner of her own destiny”. Following the controversial Mean Girls release, MGA Entertainment has dropped yet another super-limited Bratz doll in collaboration with Karol G as its celebrity doll of the year and first to be directly based on a musician. Just like nearly every Bratz release, the Karol G doll has sparked some criticism from Bratz fans. Some fans are not familiar with Miss G’s work, some are tired of celebrity dolls, and some are frustrated with the limited drops that Bratz has employed in the last quarter of this year.

MGA Entertainment was gracious enough to gift me the Karol G doll ahead of its launch, and I wanted to share my thoughts on this doll before its upcoming limited restock. Curious about the Bratz x Karol G collector doll? Keep reading for more details about this release, including details on the packaging, doll itself, fashions, faceup, hair, exclusivity, and more!

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Hey Mean Girlz!

What a year it has been for Bratz fans! With breaks in between their Winter/Spring and Summer/Fall releases, Bratz finally dropped one of their major Fall releases this past October: the Bratz x Mean Girls collection. But, like with any Bratz release in recent history, the Mean Girls launch received less-than-enthused feedback from fans and consumers for unexpected reasons.

Having debuted in 2001 and experiencing some of its peak popularity in the mid-2000s, the Bratz brand makes perfect sense to base a collection off the 2004 cult classic film Mean Girls—but did this collection experience the success it truly deserved, or did fans get burned during this launch due to its inaccessibility? There are a lot of thoughts to be had about the Bratz x Mean Girls collection, and the online Bratz community has especially been vocal about what has now become a controversial release for the brand. This release may have been destined for controversy since before its launch, having been accidentally leaked by one of MGA’s licensing partners this past May and again by MGA Entertainment CEO Isaac Larian in late August. This collection had all the potential to catapult Bratz back into high status in the toy industry—truthfully, it probably still could despite the unfortunate circumstances that came with the launch.

I was fortunate enough to receive the PR kit for the Bratz x Mean Girls dolls, though I have admittedly not wanted to post much about the collab post-launch. After some time to sit with the collection and the response that MGA Entertainment has received, I want to share my own thoughts about the dolls and rollout.

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Hey Angelz!

The time has finally come… after seven years, the Bratz have made their playline comeback with their newest line: Alwayz Bratz! And when I say playline comeback, I mean completely brand-new designs of the core four characters at the playline price point, which we haven’t seen since 2016’s Instapets. So, what’s the big deal about Bratz having new playline and why is this comeback so important? If you’re wondering that, then this is the article for you!

If you haven't kept up with Bratz news in the past few years, then here’s a brief rundown of what’s happened in the Bratz world that has led to this moment! Bratz was discontinued in 2016 after a failed reboot that started the year prior, leading the brand to go on an indefinite hiatus until Fall 2018 when the Hayden Williams-designed Bratz Collector line was released. The brand would go silent on social media for a year until its ninteenth anniversary in May 2020, just a week after the launch of none other than LookinBratz.com! The Bratz brand was focused on coming back via licensed clothing and lifestyle collaborations with various companies before re-entering the doll market with reproductions of its debut line in May 2021 in time for the brand’s twentieth anniversary. Since then, the brand’s doll lineup has consisted primarily of reproductions (20 Yearz/Series 1 and its successors Series 2 and Series 3, Rock Angelz, Girls Nite Out, Pretty ‘N’ Punk), designer and celebrity collabs (GCDS, JimmyPaul, Cult Gaia, Mowalola, Kylie Jenner), and one-off collector dolls (Holiday Felicia, Sweet Heart Meygan, the Tweevils). 2024 seems to be ushering in a revamped era for Bratz, with its lead Spring releases consisting of Bratz Babyz reproductions and, of course, Alwayz Bratz. We had a taste of new playline with the release of Pretty ‘N’ Punk Sasha last year, but we haven’t had a full new playline release since 2016.

Our first peek at Alwayz Bratz was in June 2023 when a Brazilian influencer received a PR package from an international MGA Entertainment office with a postcard featuring an early version of the Alwayz artwork—at this time, it was unknown what this artwork was for. Shortly after, the artwork was featured at MGA’s booth at the Las Vegas Licensing Expo. In late September, Target inventory listings confirmed that the core four would be released as part of a new collection titled “Alwayz Bratz” named after the brand’s latest short-form animated series; at New York Toy Fair later that month, updated versions of Yasmin and Cloe’s artwork were featured at one of their distributor’s booths. On Halloween, we got our first look at the actual Alwayz dolls; then, by December, the dolls slowly started making their way to Walmart stores across the United States.

A lot has led up to this moment, but that is the Bratztory behind it in a nutshell! Now, wondering what’s the tea on the Alwayz Bratz dolls? The Bratz team at MGA Entertainment was kind enough to send me the full set of the Alwayz Bratz collection! Keep reading for a detailed review on the brand-new Alwayz Bratz dolls, including tons of pictures plus details on the dolls’ fashions, faces, and accessories!

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Hey Babyz!

Back in January 2023, the official Bratz Instagram page surveyed fans to gauge interest in a Bratz Babyz reboot. News on a Babyz reboot had been static up until last June when a Target inventory listing for Babyz Cloe popped up, which indicated that a Bratz Babyz reboot was on the way. It would be another six months—three weeks ago, to be exact—that another update about the Babyz reboot would come. Amazon listings for the core four Babyz were posted early-to-mid December, followed by stock pictures just a little over a week later. Twenty years after their initial launch and fifteen after their discontinuation, the Bratz Babyz are back on the market and to their roots!

The Bratz team at MGA Entertainment was kind enough to send me the full set of the Bratz Babyz 2024 reproductions, which are a near-exact replica of the very-first Babyz line from 2004! Keep reading for a detailed review on the new Bratz Babyz dolls, including tons of pictures plus details on the dolls’ fashions, faces, and accessories!

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Love her or hate her, Kylie Jenner has been on a roll this year between launching a new clothing brand, a recent guest star stint on The Simpsons, and—most of all—collaborating with MGA Entertainment on a line of Bratz dolls and collectibles. While this collaboration has been the topic of controversy, it has proven to be a celebrated release for Bratz and Kylie Jenner fans alike… but maybe not for the reasons you would think!

For some context of how the Bratz x Kylie Jenner collab came out, well… there’s some history! The Bratz x Kylie collab wasn’t officially announced till this past August, but listings for “Bratz Celebrity” dolls surfaced as early as December of last year, with many fans speculating who the secret celeb could be. At some point this year, a pair of boots with Kylie’s signature (often used on the packaging of her Kylie Cosmetics lip kits) were leaked, leading fans to believe Bratz was collaborating with Kylie Jenner. This past July, a Reddit user found a display for the Mini Bratz x Kylie Jenner Series 1 collectibles, confirming that the celebrity collab was in fact with Kylie Jenner. The first series of the Mini Bratz x Kylie collab launched in August, followed by the launch of the 10-inch “Day” and “Night” dolls, which will soon be followed with a second series of Mini Bratz and the 24-inch Kylie doll.

The Bratz x Kylie collab has led to a major revitalization of the Bratz brand in physical stores, with Walmart stores across the United States exclusively displaying the current Bratz lineup in a “Bratz World” retail experience. Do the latest Bratz x Kylie releases align well with the current Bratz roster, or has Kylie not proven herself as a member of the Bratz Pack? MGA Entertainment was kind enough to send me the Bratz World PR kit, including the Kylie Day and Night dolls! Keep reading for a detailed review on the Bratz x Kylie Jenner dolls, including tons of pictures plus details on the dolls’ hair, faces, and accessories!

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Hey Angelz!

A few months ago, images from a toy event featuring scaled-back versions of the Bratz 20 Yearz Special Edition dolls leaked. While it’s remained unknown where these versions of the First Edition dolls would be released or if they would be at all, I am happy to finally share information about this release! The Bratz team at MGA Entertainment was kind enough to send me a set of these budget re-releases, which calls for a mini review! Keep reading for a detailed review on the Bratz Series 1 budget dolls (not their official name, but it seems like the most appropriate title), including pictures and details on the dolls’ hair, faces, accessories, how they differ from the original releases, and information on where they will be sold!

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Hey Punkz!

Since August 2022, the Bratz Pretty ‘N’ Punk reproductions have been confirmed—but, it’s taken nearly a year for them to “officially” release. Originally slated to be split into two waves for January and March releases, the dolls were pushed to the Fall season as many toy companies delayed their Spring releases because sales were struggling. Despite this, the first wave—Yasmin, Cloe, and Jade—found their way to Myer stores in Australia earlier this year causing confusion amongst fans about when these dolls would be available elsewhere. On top of all this, there was an uncertainty about the inclusion of Sasha as she was not featured in the original 2005 collection.

After all the waiting and curiosity, is Pretty ‘N’ Punk worth the hype that’s been built up around it for so long? Following in the footsteps of Rock Angelz and Girls Nite Out, Pretty ‘N’ Punk is the third themed line to receive a reproduction since the Bratz re-entered the doll market in 2021. While the Rock Angelz reproductions were not well-received by fans and the general public, the Girls Nite Out line proved that MGA was capable of producing well-made and authentic Bratz dolls. Can PNP prove to be as strong as GNO, or does it fall back to the Rock Angelz reproduction era?

The Bratz team at MGA Entertainment was kind enough to send me the full Pretty ‘N’ Punk line and I am so excited to finally share my thoughts and opinions about this release! Keep reading for a detailed review on the Bratz Pretty ‘N’ Punk dolls, including tons of pictures plus details on the dolls’ hair, faces, accessories, and how they differ from the original releases!

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Hey Angelz!

Aside from the Tweevils launch this past April, we haven’t had any new Bratz releases since last Fall. Most companies, including MGA Entertainment, shifted their Spring lineups to Fall in hopes that sales would do better for the holiday season. With this, all playline Bratz releases were moved—this led to a lot of confusion with fans and collectors excited for more Bratz reproductions like the upcoming Pretty ‘N’ Punk line. Along with PNP, the other reproduction collection on the tip of nearly every Bratz fan’s mouth is the Series 3 collection. While most of the Fall lineup for Bratz was expected to commence by July 23rd, Amazon surprise-dropped the Series 3 dolls on July 11th leaving collectors in a frenzy to purchase the freshly reproduced dolls.

Why is Series 3 being lauded as one of the biggest doll releases this season? Well, if you didn’t already know, MGA has been slowly reproducing and reintroducing beloved characters from the Bratz brand with their “Core Series” line since 2021’s 20 Yearz Special Edition collection consisting of the core four Bratz girls and Cameron in their debut fashion looks. The following year, fans were surprised to see reproductions of five secondary characters (Meygan, Kiana, Kumi, Nevra, and Dylan) from the brand’s prime years with the Series 2 collection. Now, almost nine months later, MGA has officially released their Series 3 lineup—Dana, Felicia, Tiana, Fianna, and Koby!

The Bratz team at MGA Entertainment was kind enough to send me the full Series 3 line plus the Funky Fashion Furniture Retro-Swing Chair reproduction playset, and I am so excited to finally share my thoughts and options about this release! Keep reading for a detailed review on the Bratz Series 3 dolls, including tons of pictures plus details on the dolls’ hair, faces, accessories, and how they differ from the original releases!

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Hey Angelz!

The latest Bratz release has been nothing short of Bratztoric, giving long-time fans a pair of characters in doll-form almost eighteen years since their debut… the Tweevils! This annoying yet lovable duo debuted in the 2005 film Bratz Rock Angelz, becoming the villainous comic relief characters in the Bratz television series and several films alongside their boss Burdine. What made MGA Entertainment wait nearly two decades to produce Tweevils dolls, and do they live up to the hype? The Bratz team at MGA Entertainment was kind enough to send me a Tweevils set, and I have been so excited to share my thoughts on this release! Keep reading for a detailed review on the Tweevils dolls, including tons of pictures plus details on the dolls’ hair, faces, accessories, and more!

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Hey Angelz,

It’s been nearly a year since the Cult Gaia x Bratz clothing collection was released and Jasmin Larian announced that a doll collection would come in later 2022. The dolls were officially released in October to much fanfare, but their hype fizzled quickly in the wake of the Mowalola release. The dolls were supported with a marketing campaign that consisted of a celebrity and influencer-filled 21st birthday party for the brand, which yours truly was invited to! But was this enough to get consumers interested in this designer collaboration? Unfortunately, I fell into the Mowalola trap as well because I received the Cult Gaia and Mowalola dolls at the same time; I planned on releasing the Cult Gaia reviews earlier, but that plan fell short. But, the time has finally come to give y’all a review of the Bratz x Cult Gaia dolls! The Bratz team at MGA Entertainment was kind enough to send both Cult Gaia dolls to me and I have some thoughts to share! Keep reading for a detailed review on the Bratz x Cult Gaia dolls, including tons of pictures plus details on the dolls’ hair, faces, accessories, and more!

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Hey Angelz!

Back in July, images of reproductions of XPress It! Meygan, Formal Funk Runway Disco Nevra, Wild Wild West Kiana, and Ooh La La Kumi were leaked in what would later become known as a collection titled Bratz Series 2. This collection was originally thought to be a reproduction of the second-ever Bratz collection, Flaunt It!, but was later changed to include other characters from the carousel of Bratz Pack members. This led to confusion for some fans, as well as excitement from those who wanted to recollect some of the characters that ended up getting produced. Months later, the dolls were finally released and I am excited to share that MGA Entertainment sent me the full collection prior to its release so I could give y’all the tea on what these dolls are all about! Keep reading for a detailed review on the Bratz Series 2 dolls, including tons of pictures plus details on the dolls’ hair, faces, accessories, and how they differ from the original releases!

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Hey Angelz!

It’s been a long time coming, but the wait is finally over and the Bratz Girls Nite Out 21st Birthday Edition dolls are finally coming out! If you’ve been keeping up with Bratz news, you’ll know that the GNO dolls were originally expected to release back in July of this year. Unfortunately, it seems like that was not the official release date despite some people managing to get some of the dolls when Amazon received early shipments of them. The reception to the early batches of the dolls was mixed, and the cutting of some of the original pieces—such as the third outfits and lenticular cards—have added to fans’ mixed feelings. I have been eager to see experience these dolls firsthand ever since we discovered this iconic collection would be reproduced earlier this year. I was fortunate enough to receive a free set of GNO dolls directly from MGA Entertainment, so you know what that means… a detailed review, of course! Keep reading for a detailed review on the Bratz Girls Nite Out 21st Birthday Edition reproduction dolls, including tons of pictures plus details on the dolls’ hair, faces, and accessories!

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Hey Angelz!

Perhaps one of the most anticipated Bratz releases this year (or it was in my head, at least), the Mini Bratz dolls, playsets, and cosmetics are making their way to Target stores across the United States! The first display was found over a month ago, and Bratz fans—including myself—have gone feral since looking for them in their local Target stores since. I finally managed to find them last week at my local Target store and hit up some other Target stores in my area to find more, and even score an (empty) display box! Although I did not manage to get a full set of minis, I wanted to give y’all a detailed review with tons of pictures of the ones I did get! Keep on reading if you wanted to see more of this iconic Bratz release, including tips on how to get the Mini Bratz you’re looking for and where to buy them!

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Hey Angelz!

Back in late November last year, the Bratz collaborated with fashion powerhouse GCDS, launching a capsule collection and two limited-edition dolls. MGA was kind enough to send me Sasha from the collection back in December and recently sent me Yasmin, so I figured I’d do a review on them because of how iconic this release was! The GCDS campaign was huge, from taking over billboards in New York City and taxi cabs in London to having pop-up shops in London and Milan. The collaboration is even a finalist in the Licensing International Excellence Awards! Wondering what the tea is on the GCDS dolls? Keep reading for a detailed review of the Bratz x GCDS dolls.

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